Helping founders, startups & businesses 
with their audience.
The human way.

My Story & JOURNEY

A self-made, non-conformist

Hailing from a multi-cultural background, I am a global citizen by heart and by birth!


I know four languages, worked with companies across the globe, and have been involved in content marketing since forever! Ok, technically, since 2010. God, I feel old! 


Over the years, I've worked with a dozen tech companies as a freelance content consultant while holding full-time positions for some of the leading organizations in my country. I've worked as a digital brand manager, a content manager, a social media manager, a copywriter - you name it, I've done it. My experience range from tech companies to B2B solutions, from ad agencies to digital agencies, multi-national companies to startups, and small businesses. 


 These days I'm working for a full-service digital agency as a Senior Content Manager where I am managing a team of writers and brand marketers.  My job is to ensure our clients get content that helps them meet their goals. I am responsible for setting up the strategy framework, for quality control & for training my team to be the best marketers! 

P.S: I know, I know. Too much info already. But, if it matters, I hold a BS degree in Computer Science and a Master's degree in English (specializing in Linguistics, though I am absolutely a classic literature nerd!). I like to think of my brain as a quirky place that is as techy as it's classic. 

What I love about my work is the ever-increasing demand to think differently. You don't necessarily have to think out of the box. I believe in finding my own way through challenges than in following the footprints of popular marketing gurus who seldom give actionable advice. 


My motto in life is to bring value wherever I go, whatever I do. I believe in honesty, transparency, effective communication, and building long-term relationships. 


If your values align with mine, let's talk! 

Diverse Skill Set

In the world of specialists, I love being a digital generalist. I'm multi-talented, have a perpetually curious mind, passionate about what I do and most importantly, I CARE about my work and the people I work with. Hence, my approach & strategies is always HUMAN-CENTRIC. 

Content Strategy  Creation 
Community Management 

 Branding   Social Media

Tech Journalism    Story-telling  Creative Management

Content Quality Assurance 

Leadership  Team Management

Digital Marketing 

Clients Testimonials

"Customer loyalty comes from consistent experience. They learn to count on you."

                                                                      - Jimmy John Liataud

Farah is a delight to work with. She is smart, passionate, committed and to top it off, a lovely human being. I thoroughly enjoyed working with her, and could not recommend her highly enough for warm, friendly, intelligent and authentic copy.

Chrissy Lim / CEO / PaperPlaneCo

She's been very helpuful and understanding. I am extremely busy and she's managed to get the best work done using the least amount of my time. Really appreciated, hope to work soon again together.

Valerio Leo / Founder / Kastellano LTD

Farah is wonderful to work with. Very creative and really gets to understand what is needed and beats your expectations. Thank you Farah

Lisa Poulton / Founder / Maximize Talent

Recent Musings

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